As Interim Director / CDO
Data Transformation
Setting up the Data Science function
As an Interim Director, embedded data and analytics firmly into the business and brought data into Boardroom decision making. Data played a key role in product and proposition development, market penetration and expansion, finding new customer segments.
Outcome - Royal Mint had it's best ever year in 2021 having opened up various new reve
As an Interim Director, embedded data and analytics firmly into the business and brought data into Boardroom decision making. Data played a key role in product and proposition development, market penetration and expansion, finding new customer segments.
Outcome - Royal Mint had it's best ever year in 2021 having opened up various new revenue streams
Client feedback - Sameer manages to balance commercial realities with the strategic thinking required in today's data driven decision making, supporting the Board and the Executive with the necessary insight to drive product, proposition and revenue
Setting up the Data Science function
Setting up the Data Science function
As Head of Modelling, I was entrusted with establishing and leading the Data Science and Predictive Modelling function at Gocompare. This involved not only setting up a robust infrastructure but also driving the development and deployment of a suite of advanced analytical models. Key initiatives included:
- Econometrics Model: Implemented t
As Head of Modelling, I was entrusted with establishing and leading the Data Science and Predictive Modelling function at Gocompare. This involved not only setting up a robust infrastructure but also driving the development and deployment of a suite of advanced analytical models. Key initiatives included:
- Econometrics Model: Implemented to provide deeper insights into the macroeconomic factors influencing consumer behavior, allowing Gocompare to fine-tune its strategic decisions.
- Predictive Model: Designed and deployed to anticipate customer needs and behaviors, which enabled more personalized marketing .
- Attribution Model: Developed to accurately attribute conversions to the right marketing channels, thereby optimizing marketing spend.
- Market Sensing Models: Introduced to monitor market trends and competitor actions in real-time, enabling Gocompare to respond swiftly to changes in the marketplace.
- Segmentation: Created detailed customer segments, allowing for more targeted marketing strategies that resonated with specific customer groups.
Outcome:
As a direct result of these initiatives, Gocompare significantly increased its market share, becoming the second-largest player in the car and home insurance markets. The enhanced precision in marketing efforts led to a substantial improvement in marketing ROI, positioning Gocompare as a data-driven leader in the industry.
Digital Transformation
Digital Transformation
In my role as Interim Chief Data and Digital Director, I have been instrumental in guiding Amber—a rapidly growing and highly profitable business—through a critical phase of its development. Despite its success, Amber faced significant challenges in scaling due to limitations in its technology infrastructure and the absence of a robust D
In my role as Interim Chief Data and Digital Director, I have been instrumental in guiding Amber—a rapidly growing and highly profitable business—through a critical phase of its development. Despite its success, Amber faced significant challenges in scaling due to limitations in its technology infrastructure and the absence of a robust Data Architecture. I make Amber realize its digital transformation ambitions by ensuring their technology, data, processes, people, and skills are fully equipped to support sustainable growth through the below
:
- Developing a Comprehensive Data and Solutions Architecture Strategy: Crafted a strategic roadmap to align Amber's data architecture with its long-term business goals.
- Talent Acquisition and Role Reassignment: Recruited new talent and reassigned responsibilities to optimize the organization’s operational effectiveness.
- Organizational Restructuring: Restructured the organization to better support its scaling objectives.
- System Implementation and Integration: Embedded new systems and integrated existing ones to streamline operations and improve efficiency.
- Data Flow Optimization: Designed, developed, and deployed new data flows to enhance data management and utilization.
Outcome- A much more skilled, automated, operationally effective organisation allowing Amber's profitability to grow by 50% over one year. Setting up Amber to scale and grow
Client Feedback - Sameer has been the keystone to Amber's Digital transformation success. Up until his joining with Amber we struggled to plot a path away from the old and the team felt and looked bogged down in issues to do with data connectivity and some fairly competent team members were doing data entry. Sameer helped us build a very competent team and infrastructure. HUGE Thank you Sameer for being instrumental to our transformation – I look forward to continuing this
(Nick Proctor, CEO at Amber)
As Consultant
ROI Modelling
Developed Commercial Scenarios for Hodge and determined their ROI and CPA of marketing activities based on Attribution Model. For the first time, a line in the sand was laid in terms of calculating the real ROI and CPA due to the complex nature of their business.
Outcome - The outcome of the model helped to determine and justify the right
Developed Commercial Scenarios for Hodge and determined their ROI and CPA of marketing activities based on Attribution Model. For the first time, a line in the sand was laid in terms of calculating the real ROI and CPA due to the complex nature of their business.
Outcome - The outcome of the model helped to determine and justify the right scale of marketing budget and more importantly how the budgets should be utilised for maximum ROI
Client feedback - Sameer and the team at DataMonet helped us navigate our marketing attribution and marketing mix modelling for the business, unlocking valuable insights in a user friendly, easy to understand way. Laying great foundations for us to build upon for future modelling work, and ultimately for a better understanding of the mix, and how marketing provides real value in driving commercial gain.
Attribution Modelling
As a senior data science consultant, identified and justified the need for Attribution Model and gave them the roadmap, approach and methodology to develop the Attribution model
Outcome - Initiated the Attribution Modelling project and energised team members to determine marketing ROI in much more accurate way
Data Strategy
Acted as a senior data consultant to write the data strategy to guide ULS in it's Digital transformation programme recommending changes to Data Architecture, BI, skills in the team, processes and overall tech stack
Outcome - Wholesale enterprise level changes were initiated. Major reallocation of investment took place after the delivery o
Acted as a senior data consultant to write the data strategy to guide ULS in it's Digital transformation programme recommending changes to Data Architecture, BI, skills in the team, processes and overall tech stack
Outcome - Wholesale enterprise level changes were initiated. Major reallocation of investment took place after the delivery of the data strategy. Various critical recommendations were taken on board and implemented quickly.
Solutions Architecture Strategy
FSEW was in huge growth and transformation mode and wanted someone to look at their overall solutions architecture, systems, processes, data flows and people skills. They needed help to effectively develop and deploy a Solutions Architecture strategy which was flexible and scalable making it fit for purpose. Their need was to seamlessly c
FSEW was in huge growth and transformation mode and wanted someone to look at their overall solutions architecture, systems, processes, data flows and people skills. They needed help to effectively develop and deploy a Solutions Architecture strategy which was flexible and scalable making it fit for purpose. Their need was to seamlessly connect their systems, automate data flows, and do an audit of existing systems to ensure they were using the best systems and using them optimally
Outcome- Wholesale enterprise level changes were initiated after the delivery of the solutions architecture strategy. System architecture was simplified to improve operational efficiency. Some systems were got rid of saving license costs for FSEW. An Enterprise system was identified as the central repository. A structured training plan was introduced to improve operational effectiveness
Client Feedback - Sameer has been a great help to both myself and FSEW in our transition towards a more streamline and information focused system. Being able to talk to someone with his knowledge and enthusiasm for this project allowed me to convey the exact details I needed, knowing he would deliver the message to the potential suppliers and come up with a solution that was more than satisfactory for us. I would certainly recommend him to anyone who is looking to undertake a Technology / Data transformation project
(Gethin Worgan, COO at FSEW)
Marketing Mix Modelling
Consulted, developed and deployed the Marketing Mix-Modelling for Oak Tree mobility and recommended the optimal marketing budget and how and where to invest in marketing channels.
Outcome - Potential commercial benefit in excess of £2m over 5 months by using the same budget and simply apportioning it across media as recommended by the model
Skills Audit
As a consultant, delivered high level recommendations on team skills, structure, head count, roles and responsibilities. Suggested optimal equation between internal and external resource. Aligned team structure and skills with business goals under changing context.
Outcome - The recommendations were adopted at Board level and team skills a
As a consultant, delivered high level recommendations on team skills, structure, head count, roles and responsibilities. Suggested optimal equation between internal and external resource. Aligned team structure and skills with business goals under changing context.
Outcome - The recommendations were adopted at Board level and team skills and structure change was initiated by the CEO and the Operations Director
Client feedback - Working with Sameer was a fantastic experience. He listened carefully to what we needed and then worked with us to review our team structure and strategy, providing really valuable insight and advice. The team now feels much more confident in what it needs to achieve going forwards and how to go about developing the new strategy in order to achieve our goals.
Marketing Mix Modelling
Identified which channels gave the maximum ROI and the best
combination of channel spend for optimised media performance. Determine which channels were over and under valued and how much to spend on specific channels and what the overall marketing budget be.
Outcome- The outcomes of the marketing mix model gave an incremental benefit of £1.2m over 6 months for Middletons
Lead Scoring
As a senior data consultant, developed a lead scoring system and led the deployment of CRM system and cultural change at TC Consult. Working as a retained CRM consultant for them.
Outcome- CRM deployment and lead nurture strategies led to record breaking sales months at TC where they in two months they did £0.3m worth of business
CRM deployment
CRM deployment
Identified the need, selected, set up, fully deployed and trained the Soilfix team on using Hubspot CRM system. Changed behaviours and mindsets and migrated everything from excel into to the CRM system.
Outcome- The CRM system played a crucial role to support the marketing and business objectives of scaling up Soilfix’s business and tak
Identified the need, selected, set up, fully deployed and trained the Soilfix team on using Hubspot CRM system. Changed behaviours and mindsets and migrated everything from excel into to the CRM system.
Outcome- The CRM system played a crucial role to support the marketing and business objectives of scaling up Soilfix’s business and taking it to the next level
Client Feedback - Datamonet took time to understand our business needs before supporting us through the CRM onboarding process. From selecting the right CRM for Soilfix through to setting up the functionality for us to gain maximum value, Sameer brought clarity and sense to what could have been a complex IT process for us. I have no hesitation in recommending DataMonet for this service.
(George Evans, CEO at Soilfix)
As Non-Executive Director
Non-Executive Director
In a rapidly evolving healthcare landscape, Benenden recognized the imperative of embracing data and digital transformation to better serve its members for which they needed a NED to guide them on this journey.
Outcome - As a Non-Executive Director (NED), I played a pivotal role in shaping Benenden's business strategy, refining its busi
In a rapidly evolving healthcare landscape, Benenden recognized the imperative of embracing data and digital transformation to better serve its members for which they needed a NED to guide them on this journey.
Outcome - As a Non-Executive Director (NED), I played a pivotal role in shaping Benenden's business strategy, refining its business model, and enhancing governance practices. Serving on the Audit and Risk Committee, I oversaw both performance and conformance matters, ensuring alignment with strategic objectives and regulatory requirements. Within the Board, we spearheaded the modernization of the organization's governance structure, ushering in a new era of efficiency and effectiveness. Recognized as the 'trusted advisor' on data and digital transformation, I collaborated closely with fellow board members to influence the creation of innovative products, compelling propositions, and strategic adjustments to pricing structures. Through our collective efforts, we positioned Benenden for sustained growth and relevance in an ever-evolving healthcare landscape
Data SME Non-Executive Director
As a Non-Executive Director, brought data to the Alliance Boardroom in order to help Alliance identify investment and customer and development opportunities. Sat on the Audit and Risk and People Committee. Guided the executive team in extensive data and infrastructure improvements programme. Helped the exec team in identification of th
As a Non-Executive Director, brought data to the Alliance Boardroom in order to help Alliance identify investment and customer and development opportunities. Sat on the Audit and Risk and People Committee. Guided the executive team in extensive data and infrastructure improvements programme. Helped the exec team in identification of the right skills and structure for the Data and Technology team. As part of the Board drove massive investment in assets in building more affordable homes. Helped drive the Social Housing decarbonisation agenda
Outcome - Took crucial multimillion pound decisions on one of the biggest housing investment projects for Alliance Home. Also, took decisions on divestment from non-core activities
Commercial Non-Executive Director
Council Representative Non-Executive Director
Council Representative Non-Executive Director
As a Non-Executive Director of Glamorgan Cricket club, oversee the governance and strategic plans of the clubs. Bring in specialist knowledge in the field of data, tech and digital to the club. Use data skills to drive Glamorgan's decision making on player recruitment and match strategies
Outcome - Part of the pitch team which won the multi-million £ Welsh Fire T100 Cricket franchise.
Council Representative Non-Executive Director
Council Representative Non-Executive Director
Council Representative Non-Executive Director
As a Non-Executive director, sit on the Board of the Principality Stadium and led it through the difficult Covid period on helping the senior management on lobbying for funds for the welfare of Welsh sport
As Start-up Advisor
Recommendation Engine (Large Language Model)
Needi was looking to strengthen its core proposition of providing the perfect gift to its customers / clients by developing a gift matching recommendation engine to ensure personalized recommendations are provided to customers and clients when they visit Needi’s website searching for gifts.
Outcome - Provided data leadership and end to en
Needi was looking to strengthen its core proposition of providing the perfect gift to its customers / clients by developing a gift matching recommendation engine to ensure personalized recommendations are provided to customers and clients when they visit Needi’s website searching for gifts.
Outcome - Provided data leadership and end to end roadmap for development for recommendation engine. Develop Large Language Model to recommend the relevant gifting products. Guided the its partner on the development of the algorithm and on the testing and deployment of the algorithm
Sameer is one of those exceptional tech and data leaders who not only has the knowledge and experience to solve any technical problem with shrewd efficiency, but he is also able to communicate the ‘how’ and the ‘why’ to everyone from all backgrounds and varying technical abilities. As a non-tech founder of an e-commerce company, Sameer’s leadership and execution of complex technical projects has been utterly integral to the development of our business and I could not offer any higher praise for Sameer’s technical expertise, leadership skills and communication. Not to mention he’s also a genuinely great guy and a pleasure to work with
(Louise Doyle, CEO at Needi)
Proposition Development through data
As an advisory board member, helped shape the proposition of Business Butler giving advice on how to monetise data and use it to for course correction of the business.
Outcome - Helped the founders on getting seed funding and Series A funding. Business Butler has been recognised as one of the most promising start-ups
Finding the data pivot to course correct the business
Finding the data pivot to course correct the business
As a senior data science advisor, helped change and define the proposition of Fairmoney. Advised the deployment of AI and machine learning models for Fairmoney and accompanies the Chair and Board to tell the Fairmoney story to potential investors.
Outcome - Got the seed funding required and Fairmoney is now a revenue generating business